Overview
I designed a landing page for a yoga class (school project). I believe the insights I got can be interesting for other people, especialy for those who engage in physical activity.
Hope you’ll like it!
Goals
Increase new customer registration.
Research
At the beginning I asked Google for information about sport habits, I had the luck to find a perfect In-depth survey created by the Israeli Ministry of Health (3000 interviews).
According to the survey:
1. 52% of the Israeli population exercise.
The main reason is health, Only 3.2% of them practice yoga.
2. The main barrier to exercise is lack of time. This factor limits physical activity in about 43%, with the other factor being laziness.
3. 30% of physical activity practitioners reported a reduction in activity over previous years. The main reason is lack of time.
What is the reason for exercising?
52% Improve health
16.7% There’s more time
14.2% Lose weight/ Body shape
13.9% For fun
CHALLENGE ACCEPTED!
The insights I got helped me to define the following challenges:
1. Make yoga accessible for people with lack of time
2. Attract an audience that wants to improve health and lose weight
THE FIRST SECTION
Bring the message to the page visitors — Exercise from anywhere! with minimum time effort.
I used visual element including the Zoom logo to make clear what is the purpose of the landing-page.
THE QUESTION
Using questions is a common method in copywriting to get people attention,
I based the answers on the solutions people are looking for when deciding to exercise based on the survey.
PRICING SECTION
Minimum options with clarity call to action, I gave move weight to the zoom group.
Last chance — The footer
